But before you jump in the pool, there are a number of things you need to know and do…and if you ignore them or dismiss them, you’ll be adding your business to the very-very-long-list of other businesses who claim “social media doesn’t work”.
The first and most important thing you need is a deep understanding of you target audience.
You must know who you are talking to online in order to build your business.
Your target audience is the base of your business.
They are your target customer.
The people you want to reach online who will buy from you.
The more information you can gather, the better. Like,
- Age range
- Geographic location
- Income status
- Relationship status
- Career position (or transition)
- Hobbies and interests
Are you looking to expand your business or reach new people? Determine who is your target audience.
And if you don’t have a current customer base because you’re just starting out…do your homework and research your market to find out who are your ideal target or you’ll be wasting time and money trying to sell ice to Eskimos…