Let us give your website an SEO health check
Before you undertake website optimisation you need to first understand what condition your site is in. Our free seo health check includes:
- How accessible is your website
- Can search engines index your page’s properly
- On-Page optimisation report
- Off-Page optimisation report
- Analysis of competitors
More Details On Our Seo Health Check
Before begin any SEO campaign we perform a full website health check to identify any problems. Our seo analysis helps us to better understand your website and business.
Create A Website Record
Our initial diagnosis lets us know the positive and negative elements of your website. Has your website been recently set up and so not properly indexed by search engines? Or is your website older and has had seo work previously carried out on it? Both classes of websites bring their own set of benefits and problems.
Firstly , we need to find out how old your website actually is, the size of your website, including the number of page indexed, the amount of domain authority your website has, and various other metrics we use to establish our project.
Search Engine Spider Test
Once we have our initial site report, we can then begin to review how well search engines can access your site. Here, we primarily identify problems that can cause Google robots access issues.
1. Google Bots
Every website should have a robots.txt file. A robots.txt file shows what pages google spiders can access and search. You can specifically add rules that forbid access to pages via this file.
To view this file simply type www.yoursite.co.uk/robots.txt into your browser address bar.
2. Web Server Errors
Apart From robot.txt files, web server errors can show accessibility problems. Server errors are returned when a bad response is delivered when accessing a web page. Error codes such as ‘404 page not found’ are common errors we find. Other common status codes we encounter are ‘301 and 302 redirects’
We next have to identify which pages are being indexed by google.
Can google navigate throughout your website? Do you have an xml sitemap in place that lists all your web pages?
2. Website Structure
Is your site structured properly? Are your pages and folder well organised and titled properly. Normally there are 2 areas of site structure –
URL architecture: are your files and folders linked and positioned correctly to make it easy for spiders to crawl your site?
User navigation: Can user easily find their way around your site?
4. HTML Coding
We use the W3c markup tool to check for html coding and syntax errors.
On Page SEO Checks
On Page SEO factors are those that effect your web pages in organic listings. Elements such as meta tags, H1 -H6 headings, Title tags and structured data are still necessary on todays web pages.
1. Determine major elements
All websites need to have clearly outlined title tags with header and sub-header information. These elements assist search engines in determining the structure of your pages.
a) Title tags must be less than 55 characters in length to display correctly in search results.
b) There should be only one H1 tag on a web page with the following sub headers using H2-H6 tags.
c) Your h1 tag should include the keyword you have chosen for any given page.
d) All title tags should be unique and also contain your keywords and business name.
e) Title tags should be written in a natural manner and not for seo purposes.
f) Is your meta description giving a clear meaning to your page? This information is for potential customers to read and is not used by search engines.
2. Good Relevant Content
There needs to be enough well written content on your website for it to rank well in search engines.. Several things to consider when writing content are:
a) Have you written unique content? – We use numerous online tools to decipher copied text from unique text.
b) Is there enough content on every page? – Normally 300-500 words per page is enough, but this is always subjective to what you are writing about.
c) Is your writing interesting for your readers? – Online users tend to scan web pages and not read them completely, don’t write too many sales pitches.
d) Don’t write for search engines but write for your customers in a natural manner.
e) Use your keywords carefully. Do not put exact match keywords into your links.
3. Alt Tag Your Images
Make sure all your website images have alt tags included. These should also describe the image being shown for users unable to view images.
4. Hypertext Links
a) We check for any broken links within your site and also outgoing links.
b) Are you links using the correct follow/nofollow directive? We can change these when needed.
c) Is your anchor text stuffed with keywords? This also has a negative effect on your rankings.
Off Page SEO
A major part of our health check is what off page seo your website has in place.. We examine numerous factors including your backlink profile, social media platforms and local citations that are in place.
a) Who is linking to your site? – Are these sites relevant to what you are providing? Are they good quality and trusted sites?
b) What anchor text are you using in your links? – over optimising your links with keywords is not a good plan.
c) Does your website have a good balance of follow/no follow backlinks? – Not enough no follow links can have a negative effect.
2. Social Media Accounts
Social media interaction is becoming an important activity for any website. Search engines are increasingly using social media signals to better understand websites and their content to rank in results pages. Having a strong social media strategy is now an essential part of any SEO campaign. Our website health check will focus on what you currently have running and what is the best strategy to improve your social media presence.
3. Local Business Marketing
We analyse your business profile within local search results. We look at things such as:
a) Which directories are listed in – Which directories that are relevant to your business can we list your website in.
b) Competition Analysis: Who are your competitors? – What are their keywords? – How strong is your competition? – Can we do better?.
Google Places For Business: Do you have a business page? – Are you regularly updating this page- How many reviews and followers do you have?
Local Results: What keywords are you ranking for in local listings and national results? Can we improve on this?
e) Duplicate Listings: Is your business listed more than once in directories? – Are your business details the same across all directories? – We can rectify duplicate listings and errors.
Mobile Ready Website
As more users are accessing websites through mobile devices, it is important that your website is mobile friendly. We can report on how your current website performs in a range of screen sizes and browsers.
Wondering how SEO healthy is your website? Would you like to know how to improve it?
Subscribe to our list and get your SEO Health Check today.
You’ll get a confirmation email after you’ve sign up and a link to your report in a couple of days. We value your privacy.