What’s your Social Media Strategy?!

Max McFarlaneAnalytics, SEO, Social Media Marketing

local-seo-edinburgh-rethink-your-social-media-strategy_0486

If you are moving with the times, you are actively using Social Media to promote your business online. It’s not an easy job, but it’s fun. If you have¬†been doing it for a while we’re sure you have noticed that it changes from one day to the other. Yeap, that’s the fun bit, right?! Sooo…it’s your social media strategy changing … Read More

Audience Analysis

Max McFarlaneAnalytics, SEO, Social Media Marketing

know-your-audience

Hopefully, you’ve realized, you need to be active on Social Media to market your business. But that’s the easier step; the next one is how to do it right! But before you jump in the pool, there are a number of things you need to know and do…and if you ignore them or dismiss them, you’ll be adding your business … Read More

Max McFarlaneSEO, Social Media Marketing, Visual Branding

local-seo-edinburgh-online-marketing

Since we started our journey through social media marketing, we have noticed how quick clients learn bad habits. It’s something we all do; it’s like when you learn a foreign language, what are the first words you pick on? Yep, the bad ones, and the whole alcohol related ones, right?! Well, the same goes for/on social media. That’s why we … Read More

Free SEO Marketing Tools

Max McFarlaneOptimization, SEO, Social Media Marketing

free-digital-marketing-tools

What tools do you use to obtain your online marketing job done? Are you doing it like the pros, as well as doing it for free? The tools you use will be sufficient for your requirements, like social networks advertising to content to email and lots more. But, is it possible to have more resources without paying a penny? Yes! … Read More

Why Your Business Needs A Professional Social Media Marketer

Max McFarlaneSocial Media Marketing

why use social media marketing

Every business should now understand the importance of social media marketing for their online presence. Without a doubt, it is by far the best way to find new customers and generate more business that can have a higher conversion rate due to it’s targeted nature. Similar to video marketing, it’s become the marketing choice for many businesses due to its … Read More

Tips on optimising your Google+ business page

Max McFarlaneOptimization, Social Media Marketing

register-with-google-my-business

In recent weeks Google has changed it’s local search results format. What’s happened? You now have only 3 businesses listed instead of the usual 7 listings. Gone are the local business websites alone, now you are shown Google+ results with their website. If you click on a top 3 listing you’re served the business details of your chosen listing and … Read More